About Friendly Growth Capital
WHAT DO WE OFFER?
We build partnerships with talented entrepreneurs, helping them execute their business models. These partnerships are not just limited to equity financing; we can offer all the resources of our team, partners, and investors to turn the ideas of our entrepreneur partners into market-leading companies.
In addition to providing equity financing, we can offer founders the following help in building their businesses:
Bring in professional knowledge and specialized expertise from around the world
Generate new business opportunities by using our access to various global networks of entrepreneurs and executives in the United States, Europe, and Asia Pacific
Help structure domestic and international strategic partnerships
Help our portfolio companies raise follow-on financing using our extensive global network of technology investors
Use our experience and relationships to organize a successful exit
WHAT DO WE LOOK FOR?
We are looking to invest in startups which meet all or most of the following criteria:
The business addresses a large multi-billion dollar total addressable market. This may mean addressing a large existing market or a market which will likely become large in the next 10 years. It’s ok to start with a smaller market segment if there is a credible strategy to expand
The business has actual or potential network effects in its business model. We believe that network effects create strong barriers to entry for competition in technology companies
The founding team has relevant experience and respect for investors’ capital
We can invest in pre-revenue businesses with strong user growth, engagement and retention
We tend to avoid businesses with large capital requirements. We also do not invest in traditional e-commerce (sales of physical goods), advertising technology, gaming, and hardware companies
For blockchain or distributed ledger technology (DLT) companies, we also look for:
Teams that are product-focused and have a long-term horizon
Distributed ledger technology must add real and critical business value to the product
For infrastructure/protocol investments, we look for projects supported by the developer community